This is the second and last part of the series
4) They Can Be Used To Encourage Word-Of-Mouth Marketing (WOM)
According to a study published by Nielsen, word-of-mouth recommendations made by friends and family are considered trustworthy sources of information by almost 90 percent of Americans. If people trust the opinion of a friend or relative, then they're likely to believe whatever they tell them about a particular brand. Therefore, encouraging people to talk about your company can be highly effective in building awareness, attracting new leads, and driving traffic to your website. However, it's important to remember that not everyone wants to participate in NFTs actively. Some individuals prefer to keep their private lives separate from their professional ones and find it difficult to share details about themselves or their families with strangers. Fortunately, there are many ways to incorporate NFTs into your strategy without asking people to reveal too much about themselves. For example, you could ask participants to answer fun trivia questions or complete simple tasks related to your industry. Another option is to conduct surveys or interviews where respondents only need to share their email addresses or phone numbers and nothing else.
5) They Can Drive Traffic To Your Website Or Social Media Pages
The best NFTs include links to websites, blogs, or social media pages. This enables brands to drive traffic back to their platforms, increasing exposure and boosting SEO rankings. Since search engines favor sites that receive a lot of organic traffic, this tactic is especially beneficial for online businesses. However, even offline brands should consider promoting their web presence via NFTs since they can generate significant interest within the target market. For example, if you run a restaurant chain, you might invite people to visit your official site and sign up for exclusive offers and promotions. You could also post photos of your menu items and tag each dish with a unique code that directs viewers to a landing page that explains the benefits of signing up for the mailing list.
6) They Can Increase Brand Awareness And Engagement
Since NFTs usually involve sharing something interesting, engaging, or entertaining with many people, they can help boost brand awareness and engagement levels. If people enjoy reading your articles, viewing your videos, playing your games, or participating in your quizzes, then they'll probably tell others about it. As a result, you could end up reaching a wider audience than ever before. Moreover, once you've built enough momentum around your brand, you could start running competitions and sweepstakes that reward your followers and encourage them to continue interacting with your content.
7) They Can Generate Leads And Sales
NFTs can also be highly effective in converting prospects into paying customers when used correctly. For instance, if you host a contest on Instagram or Twitter and ask people to enter by commenting on a photo or sending out a tweet, then you could gain access to thousands of potential leads. Once they click through to your website, they will hopefully fill in a form and submit their personal details to enter the competition. Alternatively, you could use NFTs to build excitement about a new product launch and get people talking about it weeks or months in advance. When the big day finally arrives, you can send emails to all the subscribers who signed up for updates and remind them about your upcoming event.
8) They Can Boost Customer Loyalty And Retention Levels
Finally, NFTs can help to strengthen customer loyalty and retention rates. Creating a sense of community and belonging can encourage people to stick with a brand for longer. For instance, if you regularly post interesting and informative blog articles, you could develop a reputation as an expert in your field.